101 Design Methods A Structured Approach for Driving Innovation in Your Organization Vijay Kumar

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101 Design MethodsA Structured Approach for Driving Innovation in Your OrganizationVijay Kumar

Professor Vijay Kumar observes that many businesses claim to value innovation, but few succeed in consistently bringing innovations to market. The reason for this, he says, is that many companies don’t understand how to manage innovation—some don’t even realize that innovation can be planned and managed like other types of projects.

This book is Kumar’s solution to the problem. He lays out a systematic approach to innovation management involving the completion of seven innovation tasks. Kumar also discusses a number of specific tools and techniques you can use in the course of completing an innovation project. We’ll discuss his approach, examine some of the tools he presents, and compare Kumar’s advice to that of other innovation experts, like the creators of Blue Ocean Strategy, Zero to One, and Crossing the Chasm.

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