Dotcom Secrets The Underground Playbook for Growing Your Company Online With Sales Funnels Russell Brunson

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Dotcom SecretsThe Underground Playbook for Growing Your Company Online With Sales FunnelsRussell Brunson

The internet is full of online businesses, but what separates the million-dollar startups from the unprofitable failures? As author and entrepreneur Russell Brunson explains in Dotcom Secrets, the answer is sales funnels: website layouts that create sales by guiding customers through a preset experience. This experience persuades them of your product’s value every step of the way.

In this guide, you’ll learn how to design a website for your business that generates the most sales possible. We’ll detail the specific steps required to attract visitors to your website, and we’ll describe the three fundamental elements for making any marketing message compelling enough to inspire action. In our commentary, we’ll help you put Brunson’s ideas into action by offering complementary ideas from marketing books like Permission Marketing and Jab, Jab, Jab, Right Hook, as well as books for startup entrepreneurs like The Lean Startup and The Mom Test.

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