Stories That Stick How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Kindra Hall

-

 

Stories That StickHow Storytelling Can Captivate Customers, Influence Audiences, and Transform Your BusinessKindra Hall

Never underestimate the power of a good story. In Stories That Stick, brand strategist Kindra Hall explains why stories are probably the answer to most of your business problems—from building a brand, to connecting with customers, or creating long-lasting impact. Whether you're an entrepreneur, marketer, or creative professional, this book will inspire you to harness the power of storytelling to communicate more effectively and bridge the gap between you and your audience. Drawing from examples of successful brands, Hall explains how storytelling can transform your marketing strategy and your business.

In this guide, we’ll discuss why stories are so powerful, explain what makes a good story, and introduce four core story models you can start using right away. We’ll also include prompts to help you build a stockpile of compelling stories. We’ll cite examples of companies using effective storytelling in their marketing and compare Hall’s advice with that of other marketing strategists like Daniel Pink (To Sell Is Human) and Seth Godin (All Marketers Are Liars).

Comments

Post a Comment

Popular posts from this blog

All Quiet on the Western Front Erich Maria Remarque

-
Image
  All Quiet on the Western Front Erich Maria Remarque If you’re hoping  All Quiet on the Western Front  wins   If you haven’t already, now’s the time to pick up this classic — or give it a reread, if you haven’t looked at it since high school. This powerful masterpiece tells the tale of young Paul Bäumer as he joins up for World War I. As he experiences the horrors of war and the trenches, he tries to hold on to his own identity — and to stay alive.
Read more

Salt A World History Mark Kurlansky

-
Image
  Salt A World History Mark Kurlansky Salt is one of the cheapest, most commonplace items: It sells for less than a loaf of bread, and during winter, we scatter it liberally on roads and sidewalks. However, there was once a time when salt was considered rare and valuable. In  Salt , Mark Kurlansky argues that  throughout much of human history, salt was a precious commodity—one that significantly shaped civilizations. In this guide, we’ll present Kurlansky’s history of salt, describing the role it played in nourishing our ancestors, driving innovation, building empires—and even provoking rebellions. You’ll learn why salting food isn’t just about improving its flavor, why salt harvesting causes sinkholes, and how salt played an important role in several independence movements. Throughout this guide, we’ll supplement Kurlansky’s history of salt with relevant concepts in chemistry, food science, and geology. We’ll also update the book’s ideas with recent research on how we ha...
Read more

The Organized Mind Thinking Straight in the Age of Information Overload Daniel J. Levitin

-
Image
  The Organized Mind Thinking Straight in the Age of Information Overload Daniel J. Levitin How can we live less stressfully in the modern world, where we have more demands on our attention than ever before? In his bestseller  The Organized Mind , author and neuroscientist Daniel J. Levitin suggests that the key lies in  sorting and   externally   storing your thoughts and organizing the things around you , which means writing down your thoughts and arranging your physical environment so your brain has less information to manage. Levitin argues that doing so allows you to use your brain power more efficiently and make better decisions. In this guide, we’ll explore how the modern world overwhelms us, why our current approach to dealing with it doesn’t work, and why you should sort and externalize your thoughts and things instead. Then, we’ll discuss strategies for sorting and externalizing your thoughts, things, and relationships—like how carrying a pack of notec...
Read more