Ten Types of Innovation The Discipline of Building Breakthroughs Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn

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Ten Types of InnovationThe Discipline of Building BreakthroughsLarry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn

Why do the overwhelming majority of innovation projects fail? And more importantly, what can you do to innovate successfully? In Ten Types of Innovation, Larry Keeley and his co-authors argue that the key to success often lies in knowing which types of innovation would most help a given project succeed, as well as how many types you need to apply to your project. He explains that there are ten fundamental types of innovation. Understanding these ten types and the importance of combining them correctly can help you understand why most innovation projects fail and how to make your projects succeed.

In this guide, we’ll also compare the authors’ perspective to insights from Geoffrey Moore’s Crossing the Chasm, Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Vijay Kumar’s 101 Design Methods, among others.

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